AI & Emerging Technology Projects
Design | Editing | Motion Graphics | VFX compositing
This section showcases a collection of recent projects where Generative AI played a key role in the creative process. Using a combination of AI-powered design, image generation, motion graphics, visual effects, and editing tools, I developed content for a variety of clients across different industries. Each project highlights how emerging AI technologies can be combined with traditional creative workflows to produce high-quality visuals, accelerate production timelines, and bring ambitious ideas to life.
ABSA Our Story
Generative AI | Motion Graphics | VFX Compositing
ABSA – Our Story
For this project, the challenge was to create a visually rich, emotionally engaging brand film within a limited production budget.
To achieve this, we combined traditional live-action footage, custom 3D animation, and Generative AI imagery into a single seamless narrative.
The film follows ABSA's iconic red book and the woman in red as they journey across multiple countries, symbolizing connection, growth, and opportunity. By blending real-world cinematography with AI-generated environments and 3D visual effects, we were able to create a global-scale story that would have been difficult and costly to produce through conventional filming alone.
This hybrid production approach allowed us to maximize creative impact while remaining agile, cost-effective, and true to the brand's vision.
Joburg Film Festival
AI Enhanced Design | Motion Graphics | VFX Compositing
Following a 2025 campaign that set a high benchmark (and picked up a GEMA award), the challenge for 2026 was to honour that legacy without repeating it. The result was a brand film that shifted focus behind the lens, paying tribute to the unseen hands of filmmaking - the crews, creators, and collaborators who shape every frame.
“Feel the Frame” set the tone for the Joburg Film Festival 2026. A poetic celebration of cinema not just as storytelling, but as craft.
The concept carried through into a sales AV that highlighted this year’s festival offering with the same lyrical tone, while also expanding into a full suite of award ceremony assets - including category boards, opener, and closer - creating a cohesive visual language across the entire event experience.
The response from clients reaffirmed the direction: a campaign that didn’t just showcase films, but celebrated the making of them.
DSTV SOFT LIFE
AI Enhanced Design | Motion Graphics | Compositing
For the DStv Soft Life campaign, I used AI as a core part of the creative process. I built consistent visual scenes using Krea and then used Weavy to generate video stings that matched the campaign’s tone and style. These AI generated elements were composited together into short on air assets that brought the Soft Life concept to life in a fresh, modern and highly efficient way.
MW FAKISPICE
AI Enhanced Design | Motion Graphics | Compositing
To promote Mzansi Wethu's entertainment lineup in a fresh and memorable way, we developed the "Faki Spice" campaign, transforming popular shows into their own fictional spice brands. Using Generative AI, design, and compositing techniques, we created a vibrant range of custom packaging and campaign visuals that connected each show's unique personality to a distinct flavour and spice blend.
The AI-assisted workflow allowed us to rapidly explore creative concepts, generate realistic product imagery, and build an entire branded product universe without the need for traditional product photography. The result was a fun, culturally relevant campaign that captured attention, celebrated the channel's bold entertainment offering, and engaged audiences through a playful visual metaphor that resonated with the target market.
MM HOW TO MANIFEST A MAN
AI Enhanced Design | Motion Graphics | Compositing
With Season 2 approaching, the client wanted a completely new key visual without the cost and logistics of a full cast reshoot. Using existing photography from Season 1 as our foundation, we leveraged Generative AI, compositing, and digital retouching techniques to reimagine the cast in an entirely new scene.
By combining multiple source images, extending wardrobe, rebuilding poses, and creating new visual elements through AI, we were able to craft a premium campaign visual that aligned with the Season 2 narrative while remaining faithful to the show's established look and feel.
The result was a fresh, high-impact key visual that brought the client's vision to life while significantly reducing production costs and turnaround time.
MMP LULU
AI Enhanced Design | Motion Graphics | Compositing
Character introduction cards are typically treated as static social media assets, but for Lulu, we saw an opportunity to make them far more engaging. Working closely with the client, we proposed a fresh creative approach that used Generative AI to create bespoke character portraits and environments that reflected the unique personalities, status, and story arcs of each cast member.
Rather than relying on traditional photography and templated layouts, each card was carefully crafted to feel cinematic and premium, giving audiences a deeper sense of who these characters were before they even appeared on screen. The AI-assisted workflow allowed us to create highly customised visuals at scale while maintaining consistency across the campaign.
The result was a distinctive set of character assets that elevated the show's social presence and helped each personality stand out in a more memorable and visually compelling way.
PMP CROSSROADS S2
AI Enhanced Design | Motion Graphics | Compositing
For Crossroads Season 2, we wanted to move beyond traditional character introduction cards and create something that felt more cinematic and story-driven. Using Generative AI, we developed a series of bespoke character visuals, placing each cast member in custom wardrobe and environments designed to reflect their personality, ambitions, and role within the unfolding drama.
To add an extra layer of narrative depth, we incorporated symbolic reflections of the characters into the surrounding city buildings, subtly hinting at the hidden motivations, conflicts, and dualities that drive the series. This approach transformed what would normally be static promotional assets into visually rich storytelling pieces that encouraged viewers to look closer and engage more deeply with each character.
The result was a premium social campaign that elevated the show's visual identity while giving audiences a more compelling introduction to the world of Crossroads Season 2.
Planetworld Wild Imagination, Unleashed
For the first video, I drew inspiration from a classic Ridley Scott advert and approached it through the lens of childhood imagination. I wanted to capture that feeling of the one dream car every child obsesses over, but reinterpret it as if seen through a child’s wild, limitless mind. Using AI allowed me to push this idea further, creating a world where the car travels through multiple fantastical environments that shift and evolve in ways only an imaginative child and AI could dream up.
Planetworld Feel The Surge
For the second video, we chose to focus on jellyfish, exploring how their movement and form could translate into something visually rich and atmospheric. We created a variety of textures and styles, letting the jellyfish drift, pulse, and flow through the water. This approach gave us the freedom to move between close-ups and wider, more dynamic angles, offering the client something visually different and more immersive, just as they had hoped.