As an editor and VFX artist on the Arrive Alive advert focusing on the dangers of driving under the influence, I embarked on a project with a profound social impact. Through meticulous editing and powerful visual effects, I aimed to convey the gravity of the message while compelling viewers to take heed. By seamlessly integrating impactful footage and evocative imagery, I underscored the potential consequences of impaired driving, from harrowing accidents to devastating loss. Through skillful manipulation of visuals and sound, I sought to evoke a sense of urgency and responsibility, urging audiences to prioritize safety behind the wheel. By leveraging my expertise in editing and VFX, I endeavored to create an emotionally resonant narrative that inspires positive behavior change and promotes road safety awareness.