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Key Visuals & Campaigns

Design | Editing | Motion Graphics | VFX compositing

In this section, I’ve combined all of my Creative Directing work into one place. These projects include key visuals that I’ve designed or directed for some of Africa’s leading streaming channels, along with the full campaign rollouts that followed. This includes building out character cards, countdowns, promos, and other supporting assets that shape each show’s visual identity. While many pieces were created using traditional Photoshop and motion graphics techniques, the rise of AI in the creative field has expanded how we approach and visualise these elements. Blending both traditional craft and AI-driven workflows has allowed us to deliver fresher, more dynamic solutions for clients.

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BBC | Luxurious Marble Circus

Design | Motion Graphics | Compositing

The 2025 Luxurious Marble Circus campaign brought together spectacle, entertainment, and content marketing in one grand, unforgettable experience, kicking off the campaign with this spectacular on-air ident.

 

We attended and documented one of the most “grandilicious” events of the year for BBC - high-energy showcase where luxury met playful circus-inspired creativity. The campaign was designed and executed across on-air, digital, and social platforms, turning the event into a living content engine rather than a one-off moment.

GREAT AFRICAN CRIMES

Design | Motion Graphics | Compositing

Great African Crimes with Mandy Wiener is a documentary series that unpacks some of South Africa’s most fascinating historical crimes. Hosted by investigative journalist Mandy Wiener, the show revisits cases like the Kruger Tunnel bank robbery, the shooting of Sea Cottage, and the crimes of serial killer Daisy de Melker. Through research, interviews, and on-site investigations, the series brings forgotten stories back to life and explores the deeper context behind each crime.

MMP SHANGA S2

Design | Motion Graphics | Compositing

Shanga Season 2 is a Kenyan drama series that continues the emotional and complex storylines introduced in its first season. Premiering in April 2025 on DStv and GOtv, the new season brings back key characters, including Musumbi, and dives deeper into family tensions, secrets, and personal revelations. The season explores Shanga’s journey as her fatherhood is finally acknowledged, relationships are tested, and characters face life-changing decisions. With dramatic twists, including betrayals and even a faked death in the finale, Shanga S2 delivers high-stakes storytelling that keeps viewers hooked throughout.

MM MAGAENG

Design | Motion Graphics | Compositing

Magaeng is a South African dramedy on Mzansi Magic that follows Zama Ndaba, a bold and ambitious woman forced into witness protection with her family. Living under new identities in a small rural town, they must hide their criminal past while navigating danger, secrecy, and the

pressure to “blend in or be killed.” The show mixes suspense, humour, and family drama as Zama chases fame on a reality show while

trying to keep her family safe.

PMP DAMALIE

Design | Motion Graphics | Compositing

Damalie is a Ugandan drama series on Pearl Magic Prime that follows a woman forced to hide a web of secrets after her husband unexpectedly returns home. As lies build and betrayals surface, Damalie fights to keep her life from unravelling. The show delivers intrigue, tension, and emotional drama, airing weekdays on DStv and GOtv.

MM KOKOTA

Design | Motion Graphics | Compositing

Set in bustling Mamelodi, Soweto, Johannesburg, Kokota is an Amapiano drama about dreams that demand to be followed, no matter the cost.

MMP SAMBUA SACCO

Design | Motion Graphics | Compositing

Gharika is a tense drama about a young woman who dreams of becoming a filmmaker despite her mother’s wishes. While scouting locations, she accidentally captures a murder on camera and tries to use it to escape poverty, blackmailing the gang involved. Her decision sets off a chain of dangerous events, pulling her and her friends into a deadly conflict with a powerful gang leader. The series airs on Maisha Magic Bongo.

MMB GHARIKA

Design | Motion Graphics | Compositing

Gharika is a tense drama about a young woman who dreams of becoming a filmmaker despite her mother’s wishes. While scouting locations, she accidentally captures a murder on camera and tries to use it to escape poverty, blackmailing the gang involved. Her decision sets off a chain of dangerous events, pulling her and her friends into a deadly conflict with a powerful gang leader. The series airs on Maisha Magic Bongo.

MM HA MOLEFI

Design | Motion Graphics | Compositing

Ha Molefi is a South African drama about a grieving father and his queer teenage son as they try to rebuild their relationship after the loss of their wife and mother. Set in Pimville, Soweto, the story follows Thabang, a gifted dancer preparing for a major Vogue/Ballroom competition in his mother’s honour, and Ntate Molefi, who must learn to truly understand and support his son. It’s an emotional journey of love, identity, and healing.

MM ICALA

AI Enhanced Design | Motion Graphics | Compositing

Icala is a South African comedy-drama on Mzansi Magic that follows MaShandu, a devoted wife whose world shatters when her husband confesses he fathered a child with her best friend. After he survives what he thought was his deathbed, MaShandu chooses revenge over forgiveness, setting a darkly humorous and dramatic plan in motion against both of them.

MM IMBONI YAMATEKISI

Imboni Yama Tekisi is a South African reality show on Mzansi Magic that follows the lives of taxi bosses as they navigate the dangers and complexities of the taxi industry. The series highlights their family dynamics, rivalries, business pressures, and the risks they face daily, offering a raw and personal look into a high-stakes, often volatile world.

Design | Motion Graphics | Compositing

MW ACCESS MONATE

Design | Motion Graphics

Access Monate is a fun, energetic show-lineup promo created for Mzansi Wethu, built around the idea of “main character energy.” The campaign highlighted a selection of bold and entertaining new shows premiering that week, using lively visuals and confident messaging to invite viewers to tune in and enjoy the spotlight-worthy stories hitting their screens.

BBC Planet Earth

Design | Motion Graphics

I used my design and motion graphics experience to bring the BBC Planet Earth event screens to life. Working with the images provided by the client, I created fun, interactive visual displays that added energy to the environment and helped the content feel engaging and dynamic for the audience.

© 2024 by Clayton Rolfe. 

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